FIFA is once again revolutionizing the football spectacle by incorporating an iconic practice from American sports: the 2026 World Cup champion will not only lift the Cup but will also be awarded exclusive custom rings, in the purest Super Bowl style. This is an unprecedented event that will mark a before and after in the tournament's history.

In the grand final, which will pit Argentina against Spain, the winning team will receive a total of 30 custom-made rings, in addition to the traditional trophy and gold medals. Each piece will be unique, with details of the championship and the winning team, replicating a deeply rooted tradition in leagues like the NFL, NBA, and MLB.

The decision reflects the growing influence of the North American sports model on the 2026 World Cup, which is already embracing a more commercial and global spectacle: from Super Bowl-style halftime shows to innovations in the ceremony and entertainment. With this, FIFA seeks to transform the final into an event that goes beyond football, combining sports, business, and entertainment on a global scale.